The driving force behind TF Sport's digital strategy
TF Sport is an international GT racing team that competes in events all over the globe. As an official Aston Martin Racing Partner Team, their industry profile is picking up pace. The team wanted to collaborate with a strategic brand partner who could turbocharge their proposition and improve their digital presence.
With a limited web and social media presence, TF Sport needed a combination of digital branding and strategic thinking. We became their consultative digital partner and focused on building a social strategy and a set of brand guidelines, which included developing their brand identity and delivering a set of graphics for their kit, cars, signage and pit stops. TF Sport’s digital presence was minimal, with a poor user experience and a website that didn’t promote their brand story.
We designed a scalable solution of the new site using the Drupal platform and improved the user journey by creating engaging content, which includes driver profiles, a race calendar, images and video. The site is flexible and allows the team to update their news via the CMS and it’s been developed with a mobile-first strategy, to ensure fans have access to live updates straight from the track.
Since we got behind the wheel of their digital strategy, TF Sport's online presence has accelerated quite rapidly and they have a strong social media following. Fresh from winning the 2016 British GT, the brand has also recently featured in the Forza 3 racing game and they’re currently having a Scalextric car designed, so watch this space for more developments!