London digital agency
Paintworks

Creating an online community in Bristol’s creative quarter

Brief

Paintworks is a live, work and play destination in the heart of Bristol’s creative quarter.  We were tasked with developing and managing a social media strategy that would raise awareness of the development, connect like-minded individuals, engage potential buyers, and inspire the existing community. 

Challenge

By actively monitoring stakeholder conversations across the social media landscape, we were able to gain a unique insight into what would inspire and motivate our target audience to take action. This informed our social strategy, which considered social purpose, engagement tactics, content pillars and customer care policy.

Results

In 2017 Kolab team (along with our sister agency Key) picked up the award for the Best Marketing Campaign: Residential New Build, and the Best Digital Marketing Campaign, for our work with Crest Nicholson on their Paintworks development in Bristol.

pma-winner.jpg

In the first six months after website launched, our strategy achieved:

2900

engagements via Instagram

52850

impressions via Twitter

162%

increase in web clicks

26171

web page views

488

genuine sales leads

Find out more