Creating an online community in Bristol’s creative quarter
Paintworks is a live, work and play destination in the heart of Bristol’s creative quarter. We were tasked with developing and managing a social media strategy that would raise awareness of the development, connect like-minded individuals, engage potential buyers, and inspire the existing community.
By actively monitoring stakeholder conversations across the social media landscape, we were able to gain a unique insight into what would inspire and motivate our target audience to take action. This informed our social strategy, which considered social purpose, engagement tactics, content pillars and customer care policy.
In 2017 Kolab team (along with our sister agency Key) picked up the award for the Best Marketing Campaign: Residential New Build, and the Best Digital Marketing Campaign, for our work with Crest Nicholson on their Paintworks development in Bristol.
In the first six months after website launched, our strategy achieved:
engagements via Instagram
impressions via Twitter
increase in web clicks
web page views
genuine sales leads