London digital agency
Old Spike Roastery

An engaging user journey and ecommerce coffee subscription solution

Brief

Old Spike Roastery provide some of the finest, freshly roasted coffee and, as a social enterprise, they offer expert training, jobs and housing support to people experiencing homelessness across the UK. They wanted a new website that would reflect their new brand and incorporate their monthly coffee subscription service, with an improved overall user experience journey for their customers.

Challenge

We started by catching up with the team over a great cup of coffee. This allowed us to get under the skin of the brand and understand their future goals and aspirations. We created a custom eCommerce solution using the Drupal platform. The website features a bespoke subscription builder, which allows users to choose what coffee they want to purchase and how often they want it delivered, and there’s a user dashboard area, which customers can use to edit their coffee choice. This has created a much more intuitive user experience. Originally, the team had to export their orders to a spreadsheet and handle the admin manually. To save them time, we automated this process and created a custom roasting schedule. The payment process on the old website was also fragmented, so we integrated the payment gateway with Stripe, making it easier for customers to sign up.

Results

A more efficient and intuitive eCommerce website. The next stage of the build will involve collaborating with the team to increase new sign ups to the subscription service and to bring their brand story and values to life through additional content and imagery. 

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