Developing a new digital experience for The Institute of Conservation
To design and build a responsive website that could house and present the huge range of material on offer by The Institute of Conservation, increase engagement and improve the overall user journey.
As the UK’s leading voice for the conservation of our precious cultural heritage, Icon has a wealth of knowledge they need to house on their website. And this was the biggest challenge of the project - their old site carried over 7,000 pages of content!
To get underneath the skin of the brief, we set up a workshop with the Icon team and interviewed stakeholders from within the organisation. By discussing present and future requirements for the site, we were able to understand the challenges the team and their users faced and build a strategy that would improve the all round user experience. The final site features a content-rich members’ area with a dedicated home page, displaying relevant content to each member. It also features easy-to-use download areas and dynamic news section. All of this is backed up with a simple yet powerful CMS.
One of the biggest improvements for the team managing the site, as well as for the users, is the data.
Everything has been re-structured to present the vast amount of information in a coherent and organised way. The final site features a content-rich members’ area with a dedicated home page, displaying relevant content to each member. The site also features easy-to-use download areas and a dynamic news section. All of this is backed up with a simple yet powerful CMS. The team are delighted with both the aesthetics and functionality of the site, and with an increase in member sign ups in the first three days, the users obviously love it too.
Decrease in bounce rate
Increase in user engagement