The driving force behind TF Sport’s digital strategy

the brief

The Brief

TF Sport is an international GT racing team that competes in events all over the globe. As an official Aston Martin Racing Partner Team, their industry profile is gaining momentum. The team wanted to collaborate with a strategic brand partner who could propel their proposition to the next level.


The Challenge

With a limited web and social media presence, TF Sport needed a combination of digital branding and strategic thinking. We became their consultative digital partner and focused on developing a set of brand guidelines, which included developing their brand identity and delivering a set of graphics for their kit, cars, signage and pit stops.

TF Sport’s digital presence was minimal, with a poor user experience and a website that didn’t promote their brand story. To develop a scalable solution, we delivered a new site using the Drupal platform. We really focused on the user experience and improved the user journey by creating engaging content, including a team section, which injects more personality and gives followers a better insight into the drivers behind the wheel, a race calendar, galleries and video. The site is flexible and future-proof, allowing the team to update their news via the CMS. It has been developed with a mobile-first strategy, to ensure fans have access to all the latest updates, live on race day at the track.

As digital and branding partner, we also developed the brand’s social strategy and integrated the social channels with the website, ensuring a cohesive user experience across all platforms.

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TF Sport homepage design

The Results

Since our strategic partnership began, the brand’s online presence has grown considerably and they have a strong social media following. Fresh from winning the 2016 British GT, the brand has also recently featured in the Forza 3 racing game and they’re currently having a Scalextric car designed, so watch this space for more exciting developments!

Skills Used

  • content
  • planning
  • website

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