Responsive website design and build for Dragon's Den star, Texas Joe’s.

the brief

The Brief

Well there really wasn’t one. Jacob, our Client Relationship & Projects Director, decided to get on his high horse and approach Joe with some ideas about how Kolab could make a difference.


The Challenge

Being a son of Texas, Joe’s done stuff Joe’s way most of his years. And he sure wasn’t going to break with tradition when it came to making his own jerky. It’s already considered an art form back home and Joe’s been on a mission to spread the jerky word for as long as he can recall. So we wanted to give him a website to help deliver that.

The journey started at high noon, no joke! A series of on-theme meetings then followed and a serious amount of jerky was consumed. It then became clear that we could make a difference and Joe was up for launching a new website that presented his brand and products in a better light.

The 'steaks' were high but the website looks a million bucks! See for yourself. The grungy vintage design runs throughout the site and features some seamless social feeds to maximise the networking efforts through Instagram, Facebook and Twitter.

You can also saddle-up and receive all the news and events from Joe, so if you’re a foodie, get over there fast! And if you want to take it a step further, you can become an official Jerky Ranger… Now recruiting.

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Texas Joes website design

The Results

Word on the ranch is; Joe will be taking his jerky to the streets, so keep an eye out or just pop over to the website and say ‘Howdy!’

82.5% of traffic to the website is now from new visitors, so our objective to achieve brand awareness and increase Texas Joe’s customer base has definitely been met!

Organic search traffic is *73% above the average for the food and drink industry too!
*based on data from 408,301 websites

“Kolab are a great creative agency that take ideas and make them into very functional realities that exceed all expectations. Kolab delivered an amazing service through innovation and collaboration. that made us see our own company in a new light. The results are incredible and deliver an exceptional user experience.” Texas Joe's

Skills Used

  • content
  • insight
  • website
  • experience
  • interface

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