A bespoke subscription ecommerce solution

the brief

The Brief

Old Spike Roastery provide some of the finest, freshly roasted coffee and, as a social enterprise, they offer expert training, jobs and housing support to people experiencing homelessness across the UK. They wanted a new website that would reflect their new brand and incorporate their monthly coffee subscription service with an improved overall user journey for their customers.


The Challenge

We started by catching up with the team over a great cup of coffee. This allowed us to really get under the skin of the organisation and to understand their set up as a social enterprise, their future goals and aspirations.

One of the main frustrations they had was the overall flexibility of their website. As it was built on a templated system, the functionality was fairly limited. The team at Old Spike Roastery wanted to offer their customers a more personalised experience, so we used the Drupal platform to build and create a custom ecommerce solution.

One of the main features of the new site is the custom subscription builder, which allows users to choose what coffee they want to purchase and how often they want it delivered to their door. This has created a much more intuitive and streamlined user experience. We also developed a user dashboard area, which customers can use to edit their coffee choice and they can even pause their subscription, giving them more freedom and flexibility.

We like to make our clients’ everyday lives easier and this was a main focus during this project. We worked with the team to explore how they could improve the customer experience and looked at ways of reducing the admin workload. Originally, the team had to export their orders to a spreadsheet and handle the admin manually, which obviously took up a lot of their time. We automated this process and created a custom roasting schedule in the admin area of the website. This new area stores customer details, gives the team a weekly view of their orders and allows them to mark the process of each order.  This new feature also gives them a better overview of their stock levels, so they know how many coffee beans to order and roast.

The payment process on the old website was also fairly fragmented, as users had to input their bank details and create a direct debit for their subscriptions. We’ve integrated the payment gateway with Stripe, which now means debit and credit cards can be used across the site, making it easier to sign up. The website is, of course, optimised for mobile and is fully responsive across all platforms and devices.

View website
Old Spike full homepage design

The Results

A more efficient and intuitive ecommerce website. The next stage of the build will involve collaborating with the team to increase new sign ups to the subscription service and to bring their brand story to life through content and imagery - watch this space!

Skills Used

  • content
  • email
  • insight
  • intergration
  • website
  • experience
  • interface

Get in Touch