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E-commerce website for a luxury Italian designer swimwear brand

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the brief

The Brief

Muryx required a flexible and responsive website to showcase and sell their beautiful luxury swimwear range. The solution had to be flexible, manage orders and provide detailed reporting.

challenge

The Challenge

A luxury product needs a high-end website, especially when it’s in such a competitive market. Muryx's classic product design and material choice, along with a range of vivid colours, gave us a very clear brand vision for the website.

Based on an understanding of their requirements and frustrations from previous websites, we recommended Magento to be the framework of choice due to its powerful administration system. Magento is dedicated to e-commerce, so all the essentials come straight out of the box, allowing us to stay on budget. Magento also provides a great customer login area to encourage loyalty and an email marketing tool, enabling Muryx to stay in touch with their customers on a regular basis.

The website features a simple, clean design, which complements the product photography. Social sharing, image zoom, related products and wish lists all feature on the product pages, giving the visitor familiar options often found on high-end competitor sites.

The press and store locator pages on the website help support the offline marketing efforts too, along with integrated social media throughout the website.

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Muryx website
results

The Results

Website orders went up by 220% within two months of the new website going live and the in-depth reporting offered by Magento enabled the Muryx team to monitor their sales daily.

Skills Used

  • content
  • intergration
  • website
  • experience
  • interface

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