ICMP is located in London at the heart of the global music industry. They provide their students with a serious and experienced partner in order to realise their personal musical goals and ambitions.
ICMP recently rebranded to achieve a more sophisticated, serious look which allows them to compete with larger institutions.
We were tasked with taking that new brand online. It was important to communicate ICMP’s unique offering of the London location and choice of personlised courses that are tailored to the students needs. Their ‘reasons to believe’ feature throughout the user journey to reinforce this message. An intuitive course search function allows potential students to find all the information they need quickly and easily.
The ability to apply directly to ICMP and through UCAS was important so the site features expandable apply buttons that allow the student to easily progress to the correct course with one click.
Check it out www.icmp.co.uk
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