We’re very excited to announce that the brand new Institute of Conservation (Icon) website has launched! After months of collaboration between us and the team at Icon, they now have a fully responsive website with a dedicated members area.
Icon is the UK’s leading voice for the conservation of our precious cultural heritage. They raise awareness of the cultural, social and economic value of caring for our heritage and champion high standards of conservation. The team there came to us to design and build a responsive website that could showcase the huge range of information and material available to users, increase engagement with their audience, and improve the overall user journey.
As the Icon team would agree, the project was quite a challenge as the old site carried over 7,000 pages of content, which had been created over the past few years, causing a number of issues for both the visitor and the internal team, as the CMS was beginning to struggle.
Our journey started with a workshop to allow us to really understand the challenges that the Icon team and their users faced. We invited eight stakeholders from within Icon to discuss all the issues from the past, requirements for the present and also some thinking on future requirements. Our design and wireframe approach was then presented to 20 members, to make sure we had internal buy-in to the new concept and design.
As well as being beautifully designed, one the biggest improvements for the team managing the site, as well as the users, is the data. Everything has been re-structured to present the vast amount of information in a coherent and organised way. And the final site features a content-rich members' area with a dedicated home page, displaying relevant content to each member. The site also features easy to use download areas and a dynamic news section. All of this is backed up with a simple yet powerful CMS.
The team are delighted with the results, both aesthetically and functionally. And with increase in member sign up in the first 3 days, it seems the users love it too.
Check it out: www.icon.org.uk