Women in Digital

Women in Digital

5 minutes

Last week us and 250 women (and a few men too) attended the first Digital Women conference in London. The event was centred around helping women to learn, grow, and feel empowered to keep up and progress in the digital world. We went along to meet successful women in digital, get inspired and see what’s new in this sphere.

Digital Women Event in London
Only 1 in 3 UK entrepreneurs are women

It was interesting to discover that women are often judged as risk-averse, however, this is a misconception. Women might be more risk-AWARE than men.

Inspiring and helping women to understand how to use the huge variety of digital tools that exist means that millions of women can and will become successful, drive their businesses forward and ultimately benefiting the whole economy.

Only 21% of people working in digital are women.

There are many tasks in marketing that so many of us find dull. But living in the 21st century, we are now finding solutions for how to utilise AI (artificial intelligence) technology that can help us. Katie King, who wrote “Artificial Intelligence in Marketing”, thinks that we should be utilising AI for routine and repetitive tasks and focus our attention to where its most valuable: strategy and creativity.

Practically you can apply this advice in many ways, one of which would be the use of AI chatbots. Chatbots are, essentially, software that is capable of having conversations with humans.

Here are four ways brands are using chatbots for support, in both functional and entertaining ways :

  1. Real-time FAQs

  2. Performing simple services such as streamlining the shopping and payment experiences

  3. Diversion - some chatbots are programmed to create fun responses and don’t always directly answer users’ questions, the novelty and unexpected answers alone could be the reason for the interaction

  4. Building relationships - chatbots can send your customers relevant and inspiring videos via Facebook Messenger, keeping your brand at the forefront of their minds when they make their next purchase

According to Facebook, 90% of the videos online are watched on mute - subtitles and a nice backdrop are more important than what you hear.

Video content is more popular than ever and it's not going away. It can be quite daunting to start creating videos, but there are many apps that can help.

Check out Moshow, an app that can make a simple image look professional and create a well edited video.

And to keep you going, remember this:

Videos are like pizza, even when they are bad, they are still pretty good!
Amber Vellacott

On Instagram 2 in 3 business profile visits are from non-followers. What is the best way to make sure that those visitors come back again and become followers?

Firstly, think of the first six images on your Instagram profile as a preview into your brand, they are really important! Do they show your values, or encourage people to come back and learn more?

Another great tool that Instagram offers is Stories. Stories are a casual way of sharing content and could give your audience a glimpse into what it’s really like to use a product or work for your company etc. You could also use it to reveal new items or deals for followers in a creative way that gets people excited. Here is one of the ways to do it:

If you are struggling to find the time to create content for multiple social platforms check which ones drive the most traffic to your website and concentrate on those.

Contact our team of social experts for more information on how we can help you grow and utilise social media for your business.


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Marina Popova
Marina works alongside our content and design team, specialising in social media strategy and boosting online engagement.
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