White paper: a review of digital property marketing

White paper: a review of digital property marketing

10 minutes (full report)

From homeware apps that can help you plan interior design to virtual tours of new homes that don't exist, technology has already changed the property sector. And as the digital landscape continues to evolve so will consumer behaviour. More and more time is being spent online (on mobile devices) and most tasks are now carried out in the palm of the hand. But it's not just a reliance on digital platforms that's driving change, it's the need for more personalised and relevant experiences. From streaming video content to using voice search, consumers expect streamlined content that is relevant to their lifestyle. And when it comes to buying a new home, why would that be any different?

The power of digital as part of the sales funnel is undeniable: 61% of people begin the buying process by using a search engine to find the product they want, 82% of smartphone users turn to their phone to research a product they're thinking of buying, and 45% read reviews before they buy it. So, are brands within the property sector doing enough in the digital space?

This exclusive whitepaper reviews 10 of the UK's biggest housebuilders, exploring how brands are leveraging digital to connect with consumers. You'll learn:

  • How to use your website to increase leads
  • What content works on what channels
  • SEO best practice
  • How to create a social media strategy

Want to see how you compare with others in the industry?

Review of digital property marketing

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Frank Whiffen
Frank Whiffen
Frank is in the fortunate position of looking after marketing for a marketing agency. He has been agency side for ten years working across a range of sectors, from investor comms through to food and drink. Before that he marketed chocolate (whilst resisting the urge not to devour the stock).
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