Nudge theory - creating a habitual mindset

How can you influence and persuade people to take action?

Most sources say that a habit takes 66 days to form, but of course, this depends on individual circumstances. While many of us want to create new positive habits, some of us might need a little ‘nudge’. In this roundtable discussion, we’ll be looking at nudge theory in more detail. What is a ‘nudge’? How simple is it to turn this into action? And how can the theory be used to improve your marketing and communications? If you’re interested in behavioral science and exploring new ways to engage with consumers, you won’t want to miss this event. 

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