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Fully responsive event site for Capability Brown.

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the brief

The Brief

Approaching the 300 year anniversary of Lancelot Capability Brown, The Landscape Institute aim to encourage people to get out and enjoy his landscapes throughout the UK and to establish a new way of looking at his finest parks and gardens.

challenge

The Challenge

The Capability Brown 300 brand was designed to reflect the tradition and heritage at the heart of the project, but presented with a refined and modern finish. Taking our lead from Capability Browns’ style, the brand assets work together coherently but retain an elegance befitting the great man himself.

Our fully responsive website provided a platform to raise awareness of Capability Brown's anniversary, his life and his work and to attract further sponsorship for the festival itself. The fully featured events calendar provides hub for all festival activities, complete with information, News and Blog articles, and great photography.

An exciting feature of the website is the interactive map, charting over 200 sites capability Brown is known to have worked. The search function allows visitors to find landscapes in their area, as well as across the UK. From here, visitors can deep-dive in the Garden detail pages, accessing events and news specific to that location.

This database will provide a lasting digital legacy for the festival, capturing for the first time in one place, a fully comprehensive list of all of Capability Brown’s work and his incredible contribution to the history of British Landscape design.

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Capability Brown mobile design
results

The Results

The first stage launch features a fully responsive web design.

The branding was created to complement the work of Capability Brown and the audience that will appreciate his work. The colours are inspired by the beautiful photography supplied to us by the partners involved in the project.

With the second stage complete, we are moving onto stage three, which will feature a full database of all the gardens across the UK that Capability Brown has designed or been involved with. Watch this space!

Stat

177% increase in unique visitors this year

Skills Used

  • content
  • insight
  • planning
  • website

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