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We needed to create a look that would reflect the local character and village lifestyle, whilst still appealing to a younger target market seeking a modern property in a well-connected area.
The design of the website needed to reflect the key brand values of the Brackenbury Square development - modern, distinct, urban yet stylish.
This informed our approach to use of the brand colour palette and positioning of imagery, as well as choice of functionality and page elements.
A stylish carousel with slick transitions on the homepage gives a sense of the local area with gastro pubs, relaxing park spaces and high end shopping all within walking distance of the development. High end CGI portrays interiors of highly desirable apartments.
Image galleries feature throughout and give the site a rich visually engaging experience which helps to showcase the local area.
An interactive development plan allows the buyers to explore the building floor by floor and get a sense of the layout and position of all the available apartments.