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Basingstoke and Deane Borough Council wanted to develop a brand to form a unique identity for their marketing activity and to attract new investment to the town and surrounding areas.
From the outset we knew that we needed brand endorsement from the stakeholders and the business communities already operating in Basingstoke. This approach provided valuable insight and engagement at brand launch.
The insight sessions involved a series of workshops and interviews. We took all the information we gained, added some further independent research to fill the gaps and used that to influence our creative. The insight told us that Basingstoke has always been ‘built for business’.
This resulted in our ‘B’ brand; inspired by the tech and digital communication that Basingstoke endorse. The supporting #BusinessBuiltIn strapline across social media also complemented the campaign.
We were further commissioned to provide designs for a new responsive website, a central hub of activity for business in Basingstoke. Social feeds, local news and events all stream into a waterfall design, producing fresh content on a daily basis, exposing the great business benefits of Basingstoke; that it’s a serious place to do business.
Our final stage of work involved the creation of a social strategy and campaign to further engage the business community.