We are pleased to announce that we have achieved the Bronze winner status in The 6th Annual Lovie Awards in the Web: Schools & Education category for The Institute of Contemporary Music Performance. This is an unparalleled honour! The Lovies receive quite literally 1000’s of entries!
As quoted by the Lovie Awards, ‘Your work has been selected as one of the best in the world in its category.’
The Institute of Contemporary Music Performance (ICMP) is widely regarded as one of Europe’s leading schools of modern music. Located in London at the heart of the global music industry and established over a quarter of a century ago, they have been developing and delivering cutting-edge courses to students of contemporary music for longer than any other UK-based school.
We worked with ICMP to redesign their website and create a more fluent user journey for existing and potential new students creating a clean, simple look focused on the dynamic content. To further reinforce ICMP’s strong selling points, we also created messaging around why students should choose ICMP and this content now follows users around the site.
ICMP wanted users to be able to find what they were looking for more efficiently, to ultimately increase the number of enquiries on the website. We simplified this directory by creating a tabbed approach. This enabled the ‘find a course’ function to be permanently visible, so whatever page a user is viewing, they can search for what they are looking for. To help increase engagement on mobile, we created sticky headers that make applying for a course much easier on the move.
Congratulations to a great client and our fantastic team for all their efforts in securing this win.
Jacob Melton, Client Relationship and Projects Director
Nick Bain, Creative Director
Marta Kusnierz, Digital Director
Andrzej Kogut, Senior Developer
Visit ICMP website here