The digital age is now no longer ‘upon us’; it has passed us and is developing at a rate many find hard to keep pace with. The snap happy, trial and error, toe in the water approach that has worked for the last few years no longer cuts the mustard. App development is becoming more of a science, and greater consideration is taken before flinging another corporate message into the marketplace with the latest digital offering.
Start from the user-perspective
The biggest challenge with mobile development is understanding a technology that changes (almost) overnight and leveraging it in a way that’s relevant to your business goals. So, how do you do that? Well, we believe that in the first place you need to understand your audience: is there real potential for your app? How are users going to interact with it? What are the gains they’ll benefit from by using it? Most importantly, how will this benefit your business? Chaotic Moon’s CEO, Ben Lamm, says: “We take the focus off of the app. We emphasize overall user experience. The technology is important, but the content and user experience are paramount.”
Technicalities: native vs hybrid